Top Trending Beauty Products to Watch in 2025
Stay on Trend with the Most Viral TikTok Beauty Finds for 2025
If you’re someone who opens TikTok for a quick scroll and ends up adding ten new items to your cart, you’re not alone. Over the last few years, TikTok has evolved from a dance app into a full-blown trend machine—especially when it comes to beauty. What makes TikTok such a powerful force in the industry is the way it showcases products in action, unfiltered and in real time. That 15-second clip showing a skin transformation, a makeup hack, or a jaw-dropping “before and after” is enough to send products flying off shelves overnight.
As we step into a new year, 2025 promises an exciting lineup of innovative, practical, and aesthetically pleasing beauty products that have taken TikTok by storm. From skincare gadgets to color-changing lipsticks, content creators are setting the standard for what it means to glow up in the digital age. In this post, we’ll take a deep dive into the tools, products, and trends everyone’s talking about—and show you how to stay on trend with the most viral TikTok beauty finds for 2025.
The Rise of Beauty on TikTok
Before diving into the specific products, it’s worth understanding why TikTok plays such a huge role in beauty trends. Unlike traditional advertising or influencer marketing on Instagram, TikTok's content feels more spontaneous and authentic. Users test products live, show their raw skin, and give real-time reactions. Add in TikTok’s powerful algorithm and you’ve got the perfect storm for creating viral momentum.
What’s more, younger generations—particularly Gen Z—trust TikTok recommendations even more than Google when searching for new beauty solutions. That’s why brands are racing to launch products that are “TikTok-worthy,” and shoppers are eager to get their hands on whatever’s trending.
LED Face Masks: Skincare Meets Sci-Fi
You’ve probably seen them: those glowing, futuristic face masks that look like something out of a sci-fi film. But these LED face masks are more than just visually striking—they’re also effective.
LED therapy has long been used in dermatology clinics to treat acne, hyperpigmentation, and signs of aging. Now, brands have developed at-home versions that offer similar results over time. With red light for collagen production, blue light for killing acne bacteria, and green for evening out skin tone, these masks provide an all-in-one skin revival.
TikTokers are obsessed with showing off their nighttime routines featuring LED masks, usually accompanied by soothing music and glowing skin. To stay on trend with the most viral TikTok beauty finds for 2025, adding an LED mask to your regimen might be your smartest move yet.
Color-Changing Lip Products: Personalized Glamour
One of the most captivating trends in beauty right now is color-changing makeup, especially lipsticks and lip oils that react to your pH levels. These products give you a custom shade, meaning no two people get the same result.
TikTok creators love to demo these products by swatching them live, then revealing how their unique chemistry affects the final color. It feels magical, playful, and personal—all the elements of a perfect TikTok moment.
Brands like Dior, Tarte, and e.l.f. have released their own versions, but newer indie brands are joining the game with affordable and cruelty-free options. If you're looking to stay on trend with the most viral TikTok beauty finds for 2025, this is a great way to do it with a single swipe.
Ice Rollers and Cryo Tools: The Coolest Way to De-Puff
Skincare tools that involve cooling have completely taken over “morning routine” videos. From ice rollers to cryo balls, these tools are designed to de-puff, tighten skin, reduce inflammation, and prep the skin for makeup.
TikTok beauty gurus often keep their tools in the freezer and pull them out as part of their 6 AM rituals. The cooling sensation visibly reduces redness and puffiness, which makes it ideal before filming, taking photos, or just starting the day feeling refreshed.
If you’re on the hunt for gadgets that elevate your skincare routine, cryo tools are a cost-effective way to get professional results at home. And yes, they look absolutely stunning on your vanity or feed.
Foundation in a Puff: The Cushion Compact Comeback
Another viral beauty moment on TikTok is the comeback of cushion foundation compacts. These Korean beauty staples are lightweight, portable, and offer buildable coverage with a skin-like finish. But what’s made them viral again in 2025 is the new air puff technology.
Brands have enhanced their applicators to distribute product more evenly, giving users a flawless, filter-like finish. TikTokers often compare before-and-after looks and are stunned by how natural yet perfected their skin appears.
If you want to stay ahead in makeup trends and stay on trend with the most viral TikTok beauty finds for 2025, adding a cushion compact to your routine is a great step toward a dewy, effortless look.
Lip Oils: Gloss Meets Skincare
In 2025, lip oils have officially dethroned traditional lip glosses. These ultra-hydrating formulas deliver the shine of a gloss, the comfort of a balm, and the nourishment of a serum. TikTokers can’t get enough of these hybrid formulas that look luxurious and feel even better.
They’re often seen being applied mid-video, adding that extra glow without the stickiness. Whether tinted or clear, lip oils have become the finishing touch to the “clean girl aesthetic”—a look that’s still going strong this year.
To stay on trend with the most viral TikTok beauty finds for 2025, stock your bag with a lip oil that hydrates while looking effortlessly chic.
Hair Slugging and Heatless Curl Kits
If you thought the skincare routines on TikTok were intense, wait until you dive into hair care TikTok. One viral concept that continues to thrive is hair slugging—a treatment that involves saturating hair with oils or masks and covering it with a silk cap overnight.
Equally popular are heatless curling kits. These flexible, foam tools are wrapped into damp hair and secured overnight or while you work from home. The result? Bouncy, damage-free curls that TikTokers can’t stop raving about.
Hair content is huge on TikTok right now, and these easy, low-heat solutions are a major part of that trend. If you're looking to protect your hair while following a viral trend, these are a must.
Jelly Highlighters: Glossy Skin for the Win
Forget glittery powders—jelly highlighters are the new way to glow. These bouncy, gel-based formulas are easy to apply with fingers or a sponge and leave your skin looking naturally radiant, never chalky or textured.
What makes them a TikTok hit is their versatility. You’ll see creators using them not only on cheekbones but also on eyelids, noses, and even collarbones for that glazed-donut effect.
If you love multitasking products that photograph well under natural light, jelly highlighters are here to help you stay on trend with the most viral TikTok beauty finds for 2025.
Instant Brow Lift Pens
We’ve seen laminated brows dominate the beauty world, and now there’s a TikTok-approved way to achieve that lifted, fluffy brow without the salon visit. Enter: brow lift pens. These pens typically have a clear gel formula and a precise applicator that shapes and holds each brow hair in place.
Videos showing users brushing brows upward and revealing a lifted, youthful look in seconds often go viral because of the clear, dramatic payoff. Pair it with a tint or pencil, and your brows will be red carpet-ready every day.
For anyone chasing structure and symmetry in their makeup routine, this tool offers instant results—and major social proof.
Body Skincare Tools Go Viral
Face skincare tools are no longer the only stars on the For You Page. In 2025, TikTok has seen a major rise in body-focused skincare tools, like silicone dry brushes, stretch mark massagers, and body serums paired with rollers.
The message is clear: skincare isn’t just for the face. Content creators are showing off full-body routines aimed at boosting skin texture, hydration, and glow—especially with summer always just around the corner.
To stay on trend with the most viral TikTok beauty finds for 2025, consider expanding your skincare to include your shoulders, arms, and legs. Your entire body deserves to shine.
Smart Mirrors with LED and AI Features
As TikTokers get more creative with content, tools that enhance their filming space—and their reflection—are booming. Smart mirrors with LED lighting, magnification, and even AI skincare analysis have made a major impact this year.
These mirrors adjust to your lighting needs, track your skincare progress, and some even connect with your phone to provide feedback on hydration levels or makeup symmetry. They not only make your routine easier, but they also elevate your vanity aesthetic.
TikTok users love to showcase their beauty space, and smart mirrors have become a defining feature of that. It’s the intersection of tech and beauty in the most functional way.
Final Thoughts: Let TikTok Guide Your Glow-Up
The world of beauty is always evolving, but there’s something undeniably special about the way TikTok curates and accelerates trends. It has democratized beauty in a way we’ve never seen before—where everyday users, not celebrities or brand execs, are the tastemakers.
To stay on trend with the most viral TikTok beauty finds for 2025, all you need to do is follow the creators you love, pay attention to what’s being shared again and again, and choose the trends that fit your lifestyle, budget, and goals.
Whether you’re looking to refresh your skincare routine, elevate your makeup game, or simply discover the next cult-favorite product, TikTok has something for you. So keep scrolling, keep experimenting, and most importantly—have fun with it.